AAnkita Kanade

Ankita Ashok Kanade

Digital Marketing & Content Specialist — SEO, AEO, GEO & Performance Marketing

I help B2B SaaS and InsurTech brands win on Google, AI Overviews, and LinkedIn — turning organic traffic and paid media into qualified pipeline.

SEOAEOGEOPaid LinkedInEmailAutomationPrompt Engineering
+172% YoY
0
YTD unique visitors (2025)
from #56
#0
Branded keyword rank
+621
0
LinkedIn followers
+49%
0
Newsletter subscribers
About

Growth marketer with a builder's mindset.

I'm a digital marketing professional from Nashik, currently working with B2B SaaS / InsurTech brands out of Mumbai. Over 8+ years I've led SEO, paid ads, analytics and CRM teams to ship measurable growth — from +172% YoY organic traffic to Position #1 rankings for high-value insurance keywords.

My toolkit blends content strategy, prompt engineering and automation — and I love applying it to small businesses too (nail salons, realty, local service brands) that need a fast, modern web presence.

Years experience
8+
Industries
SaaS · InsurTech · Retail
Core platforms
GA4 · GSC · SEMrush · HubSpot
AI visibility
Google AI · Perplexity
Selected Work

Portfolio showcase

A snapshot of campaigns, audits and builds across B2B and SMB clients.

SEO Audit

InsurTech site overhaul

Technical SEO audit + content clusters lifted YoY traffic by 172%.

Case study
AI Search

AEO for claims queries

FAQ schema + entity-rich content earned Google AI Overview features.

Case study
Paid LinkedIn

ABM lead-gen funnel

Targeted enterprise insurance buyers; nurtured with retargeting.

Case study
Web Build

Realty landing pages

Conversion-optimized pages for a Nashik real-estate brand.

Case study
Local SMB

Nail salon growth kit

Local SEO + IG content calendar for a salon — bookings up.

Case study
Automation

Email lifecycle flows

HubSpot workflows: onboarding, nurture and win-back.

Case study
Search Performance

SEO, AEO & GEO Results

Winning across classic search, answer engines, and AI overviews.

SEO — Search Engine Optimization

Ranking on Google's classic blue links via on-page, technical, and content depth.

AEO — Answer Engine Optimization

Structuring content so it surfaces as featured answers and zero-click snippets.

GEO — Generative Engine Optimization

Earning citations inside Google AI Overviews, Perplexity, and ChatGPT responses.

+172%
0
YTD web traffic (vs 14,804 in 2024)
+58%
0
Monthly peak — Aug 2025
from #56
#0
Branded ranking ‘benekiva’
+300%
0+
Keywords in Top 10
AEO win — Google AI Overview citing Benekiva for ‘annuity claims solutions’.
AEO win — Google AI Overview citing Benekiva for ‘annuity claims solutions’.
SEO + AEO — top results & AI Overview for ‘life claims solution’.
SEO + AEO — top results & AI Overview for ‘life claims solution’.
GEO — Perplexity citing Benekiva for ‘annuity claims solution platform’.
GEO — Perplexity citing Benekiva for ‘annuity claims solution platform’.
GEO — Perplexity surfacing Benekiva alongside Genworth, FINEOS, etc.
GEO — Perplexity surfacing Benekiva alongside Genworth, FINEOS, etc.

How I achieved this

A combined SEO + AEO + GEO playbook tuned for B2B InsurTech buyers and AI-first search.

  • Keyword research + on-page optimization across high-intent insurance queries.
  • Content restructuring with FAQ schema for direct answers and snippet capture.
  • Technical SEO: Core Web Vitals, schema, internal linking architecture.
  • Entity & topical-authority building for AI overviews (Google, Perplexity, ChatGPT).

Before/after charts from GSC, SEMrush & Ahrefs to be plugged in.

Paid Media

Paid LinkedIn Campaign Performance

$0
Total combined campaign spend
0+
Total reach across campaigns
0+
Link clicks from sponsored messaging
+33%
+0
Follower growth (organic + paid)

How I achieved this

  • Targeting by job titles, industries (insurance / fintech) and regions (US enterprise).
  • Ad copy + creative testing — single image, document ads, thought-leader posts.
  • Continuous A/B testing on hooks, audiences and offers.
  • Retargeting funnels feeding warm leads into HubSpot nurture sequences.

LinkedIn Campaign Manager & HubSpot dashboards to be attached.

Organic Social

Social Media Growth — Benekiva

LinkedIn+33%
3,683 → 4,910 followers

500K+ YTD impressions

Newsletter+49%
1,183 → 1,759 subscribers

Consistent monthly cadence

Instagram / X+18%
Engagement rate uplift

Repurposed from blogs

How I achieved this

  • Editorial content calendar with a balanced thought-leadership / product / community mix.
  • Hashtag research + active engagement in InsurTech and claims communities.
  • Repurposing long-form blog & website content into carousels, reels and posts.
  • Newsletter strategy with consistent value delivery and CTAs to gated assets.

LinkedIn / Instagram insights dashboards to be attached.

Performance & Email

Performance & Email Marketing — Benekiva

Performance Marketing

3.1%
Click-through rate
4.6%
Conversion rate
4.2x
ROAS
62%
Organic traffic share

How I achieved this

  • Remarketing across LinkedIn + Google Display.
  • Landing-page optimization with hypothesis-driven A/B tests.
  • Audience segmentation by intent and lifecycle stage.
  • Source-of-truth attribution via GA4 + HubSpot.

Email Marketing

+49%
List growth
22%
Avg. open rate
3.9%
Avg. CTR

How I achieved this

  • Segmentation by persona, industry and engagement.
  • Automation workflows: onboarding, nurture, win-back.
  • A/B-tested subject lines, preheaders and CTAs.
  • Lead-nurturing funnels tied to MQL → SQL handoffs.

GA4, Mailchimp / HubSpot and LinkedIn-style dashboards to be attached.

Key Results Case Study

Paid Media Performance | Quant LegalTech

Multi-channel Lead Generation Campaigns — Google Ads & Meta Ads

Managed high-intent B2B lead generation campaigns targeting Legal, Finance, Manufacturing, Compliance and Decision Makers. Optimized campaign structure, targeting, creatives and budgets to improve lead quality while reducing CPL.

5 campaigns
0
Total qualified leads
₹0
Blended CPL across campaigns
₹0
Total media spend managed

Campaign Highlights

Campaign 01

Campaign 1 — Legal Ops

Leads
0
CPL
₹0
Spend
₹0
Campaign 02

Campaign 2 — Finance Leaders

Leads
0
CPL
₹0
Spend
₹0
Campaign 03

Campaign 3 — Compliance

Leads
0
CPL
₹0
Spend
₹0
Campaign 04

Campaign 4 — Manufacturing

Leads
0
CPL
₹0
Spend
₹0
Campaign 05

Campaign 5 — Decision Makers

Leads
0
CPL
₹0
Spend
₹0

Responsibilities

Google Ads Campaign Management
Meta Ads Lead Generation
Audience Research
Budget Allocation
A/B Testing
Landing Page Optimization
Lead Quality Optimization
Campaign Scaling
Conversion Tracking
Performance Reporting

Result

Generated high-quality B2B leads across multiple industries while continuously optimizing Cost Per Lead through testing, audience refinement and creative optimization.

Key Results Case Study

LoveNails | Organic Social Media Growth

Instagram & Facebook Growth through Content Strategy & Reels

Before

Dec 2025 – Jan 2026

Instagram baseline

0
Views
0
Reach
0
Interactions
0
Visits
0
Followers

After

Feb – Mar 2026

Instagram

+196%
0
Views
+136%
0
Reach
+337%
0
Interactions
+170%
0
Visits
+800%
0
Followers

Facebook

+208%
0
Views
+428%
0
Viewers
+149%
0
Interactions
+141%
0
Visits
+225%
0
Followers

Instagram Audience Growth

0
Total views
0
Accounts reached
0.0%
Reels share of views
Non-followers58.2%
Followers41.8%

Strategy Used

Social Media Strategy
Reels Marketing
Content Calendar
Audience Engagement
Brand Positioning
Organic Growth
Community Building
Performance Analytics
Meta Business Suite
Canva
AI-assisted Content Creation

Impact

  1. Step 1
    Research
  2. Step 2
    Content Strategy
  3. Step 3
    Reels Optimization
  4. Step 4
    Consistent Posting
  5. Step 5
    Audience Engagement
  6. Step 6
    Organic Growth

Key Outcomes

  • Increased Instagram Reach by 135%
  • Increased Instagram Views by 196%
  • Increased Engagement by 336%
  • Grew Instagram Followers by 800%
  • Increased Facebook Views by 208%
  • Increased Facebook Audience by 428%
  • Increased Facebook Followers by 225%