SEO Audit
InsurTech site overhaul
Technical SEO audit + content clusters lifted YoY traffic by 172%.
Case study
Ankita Ashok Kanade
Digital Marketing & Content Specialist — SEO, AEO, GEO & Performance Marketing
I help B2B SaaS and InsurTech brands win on Google, AI Overviews, and LinkedIn — turning organic traffic and paid media into qualified pipeline.
SEOAEOGEOPaid LinkedInEmailAutomationPrompt Engineering
+172% YoY
0
YTD unique visitors (2025)
from #56
#0
Branded keyword rank
+621
0
LinkedIn followers
+49%
0
Newsletter subscribers
About
Growth marketer with a builder's mindset.
I'm a digital marketing professional from Nashik, currently working with B2B SaaS / InsurTech brands out of Mumbai. Over 8+ years I've led SEO, paid ads, analytics and CRM teams to ship measurable growth — from +172% YoY organic traffic to Position #1 rankings for high-value insurance keywords.
My toolkit blends content strategy, prompt engineering and automation — and I love applying it to small businesses too (nail salons, realty, local service brands) that need a fast, modern web presence.
Years experience
8+
Industries
SaaS · InsurTech · Retail
Core platforms
GA4 · GSC · SEMrush · HubSpot
AI visibility
Google AI · Perplexity
Selected Work
Portfolio showcase
A snapshot of campaigns, audits and builds across B2B and SMB clients.
AI Search
AEO for claims queries
FAQ schema + entity-rich content earned Google AI Overview features.
Case study
Paid LinkedIn
ABM lead-gen funnel
Targeted enterprise insurance buyers; nurtured with retargeting.
Case study
Web Build
Realty landing pages
Conversion-optimized pages for a Nashik real-estate brand.
Case study
Local SMB
Nail salon growth kit
Local SEO + IG content calendar for a salon — bookings up.
Case study
Automation
Email lifecycle flows
HubSpot workflows: onboarding, nurture and win-back.
Case study
Search Performance
SEO, AEO & GEO Results
Winning across classic search, answer engines, and AI overviews.
SEO — Search Engine Optimization
Ranking on Google's classic blue links via on-page, technical, and content depth.
AEO — Answer Engine Optimization
Structuring content so it surfaces as featured answers and zero-click snippets.
GEO — Generative Engine Optimization
Earning citations inside Google AI Overviews, Perplexity, and ChatGPT responses.
+172%
0
YTD web traffic (vs 14,804 in 2024)
+58%
0
Monthly peak — Aug 2025
from #56
#0
Branded ranking ‘benekiva’
+300%
0+
Keywords in Top 10
How I achieved this
A combined SEO + AEO + GEO playbook tuned for B2B InsurTech buyers and AI-first search.
- Keyword research + on-page optimization across high-intent insurance queries.
- Content restructuring with FAQ schema for direct answers and snippet capture.
- Technical SEO: Core Web Vitals, schema, internal linking architecture.
- Entity & topical-authority building for AI overviews (Google, Perplexity, ChatGPT).
Before/after charts from GSC, SEMrush & Ahrefs to be plugged in.
Paid Media
Paid LinkedIn Campaign Performance
$0
Total combined campaign spend
0+
Total reach across campaigns
0+
Link clicks from sponsored messaging
+33%
+0
Follower growth (organic + paid)
How I achieved this
- Targeting by job titles, industries (insurance / fintech) and regions (US enterprise).
- Ad copy + creative testing — single image, document ads, thought-leader posts.
- Continuous A/B testing on hooks, audiences and offers.
- Retargeting funnels feeding warm leads into HubSpot nurture sequences.
LinkedIn Campaign Manager & HubSpot dashboards to be attached.
Performance & Email
Performance & Email Marketing — Benekiva
Performance Marketing
3.1%
Click-through rate
4.6%
Conversion rate
4.2x
ROAS
62%
Organic traffic share
How I achieved this
- Remarketing across LinkedIn + Google Display.
- Landing-page optimization with hypothesis-driven A/B tests.
- Audience segmentation by intent and lifecycle stage.
- Source-of-truth attribution via GA4 + HubSpot.
Email Marketing
+49%
List growth
22%
Avg. open rate
3.9%
Avg. CTR
How I achieved this
- Segmentation by persona, industry and engagement.
- Automation workflows: onboarding, nurture, win-back.
- A/B-tested subject lines, preheaders and CTAs.
- Lead-nurturing funnels tied to MQL → SQL handoffs.
GA4, Mailchimp / HubSpot and LinkedIn-style dashboards to be attached.
Social Media Growth — Benekiva
500K+ YTD impressions
Consistent monthly cadence
Repurposed from blogs
How I achieved this
LinkedIn / Instagram insights dashboards to be attached.